COLLEGE OF BUSINESS ADMINISTRATION
COURSE: BUSN 360 PRINCIPLES OF MARKETING but
TERM: Fall 2002
INSTRUCTOR: Dr. Gerry Macintosh
OFFICE: Putman Hall#18
TELEPHONE: 231-7962
Web Page: www.ndsu.nodak.edu/ndsu/macintos
OFFICE HOURS: MW 2 to 3 pm and by appointment
T 10-11:30 am
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Bulletin Description: This course
is a survey of the four basic areas of marketing: product, price, place,
and promotion. Students will also be exposed to consumer behavior
and strategic marketing.
Course Objectives: The course is designed to introduce students to the concepts used in marketing. It is not intended to be a techniques course and is intended for the student who needs to understand the relevance of marketing in the overall context of the firm. As a consequence, this course is equally appropriate for the student who does not plan to take any more marketing courses, as well as the student who plans to specialize in marketing and who will subsequently take advanced courses in the marketing area.
TEXT: Boone and Kurtz, Contemporary Marketing, 10th Edition.
GRADING
Individual:
Term Exams (3 @ 100 pts each)............300
Final ..................................................100
Total......................................................400
LETTER GRADES
87.00-100%........A
78.00-86.99...... B
69.00-77.99...... C
60.00-68.99...... D
Less than 60.00...F
EXAMS
There will be three non-cumulative term
exams and a non-cumulative final. These exams may consist of multiple
choice and short answer questions drawn from the text, lecture, cases,
or video tapes.
Tentative Schedule
Week of CHAPTER
Aug 28
I NTRO/SYLLABUS
1 Overview of Marketing
Sept 2
Monday Holiday
1 Overview
2 The Marketing Environment
9 3 International Marketing
16
4 E-Marketing
Friday Sept 20-1st Exam (chap. 1-4)
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23
6 Planning and Strategy
7 Market Research
30
7 Market Research
8 Segmentation, Targeting, and Positioning
Oct 7 8 Segmentation, Targeting, and Positioning
14 9 Consumer Behavior
21
10 Organizational Buyer Behavior
Friday Oct 25th 2nd Exam (Chap. 6-10)
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28
11 Product 1
12 Product 2
Nov 4
13 Channels
14 Retailing and Wholesaling
Nov 11
Monday Holiday
14 Retailing and Wholesaling
Friday Nov 15th 3rd Exam (11-14)
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Nov 18 18 Pricing Basics
25
19 Pricing Strategies
29
Thanksgiving Break-No Class
Dec 2
15 Marketing Communications
16 Advertising, Sales Promo, and PR
Dec 9
16 Advertising, Sales Promo, and PR
17 Sales/Sales Management
Final Exam (Chap. 15-19)
Note: Students with disabilities or other special needs who need special accommodations in this course are invited to share these concerns or requests with the instructor as soon as possible.
IMPORTANT REMINDERS:
Code of Academic Responsibility and Conduct (excerpted from the NDSU Student Handbook): Students are responsible for submitting their own work. Students who cooperate on oral or written examinations or work without authorization share the responsibility for violation of academic principles and the students are subject to disciplinary action even when on of the students is not enrolled in the course where the violation occurred.
Students MUST have at least junior standing to enroll in the 300-400 level accounting and business courses.
Students MUST be accepted into the professional
program to enroll in the advanced business and accounting courses.
Pre-professional majors may enroll in the principles courses (BUSN 340,
350, 360, 370 and ACCT 311) if they have junior standing and will complete
the pre-professional courses in the same semester.
CBA WEB SITE: www.ndsu.nodak.edu/cba/
Check this site often for student-related announcements. All jobs and co-op openings, seminars, scholarships, employer visits to campus, and other general announcements will be posted at the "announcements" button.