Marketing and Electronic Commerce.  The Internet has received considerable attention in the popular press as the future medium for in-home shopping.  I  have conducted a series of studies that extend previous research on strategy developments for in-home shopping.  I  plan to conduct additional studies on the NDSU campus, in Fargo, state-wide in ND, regionally, and nationally (i.e., I plan to collect empirical data using a variety of methods: focus groups, experiments, mall intercept studies, electronic surveys, and postal mail surveys).  The studies extend previous research on more traditional  modes of in-home shopping (e.g., catalogs), and investigate the impact of different factors: product types, personality differences, social influence, demographic profiles, and shopping orientations. I expect that results from our studies will provide a better understanding of consumer attitudes and intentions to use the Internet for product information and purchases.