Content:

• focuses on a central project and how it will be completed
• employs carefully constructed, convincing arguments
• demonstrates strong preliminary research
• develops a clear plan for undertaking the project
• fills all assignment slots
• includes a developed reading list

Shows attention to visual choices that help make the document readable and aesthetically pleasing:

• headers, bulleted lists
• single-spaced, numbered pages
• chunked information, adequate white space
• left justified, professional design
• consistent design choices (fonts, spacing, capitalization, etc.)
• consistent design—no mixed visual metaphors, artwork is appropriate
• materials reflect understanding of professional presentation

Employs "reader-centered" readability guidelines:

• consistent point-of-view (controlled shifts)
• lists in parallel form, active verbs in parallel tense
• professional language, clear, concise, repeatedly revised to sound intelligent and professional
• design helps readers make way through complex info easily

Shows adequate attention to:

• proofing

• spell check

• editing

• correct MLA format for citation