Reflects careful attention to the requirements of the assignment:

• Description of the problem/assignment
• Background describing the central issues in the case
• Sections describing methods, qualifications, budget, benefits
• Supports claims for choices
• Shows awareness of project expectations

Follows generic conventions for an executive summary:

• One page long
• Includes title of the proposal
• Single-spaced
• Name/logo of group writing the proposal

Organized to help the reader through the information:

• headers
• bulleted lists
• chunked information
• left justified
• adequate white space
• professional design
• consistent choices (fonts, spacing, capitalization, etc.)

Helps reader understand:

• the organization of the larger document
• the logic of the larger document's argument