• Activity U (5 pts): Choose one goal. Write an audience analysis (includes demographic information). Include 5 needs/issues/selling points and how you can reach those needs.
• Assignment 21 (10 points): Write 5 slogans and a brief rationale for each.
• Activity V (15 points) describe one special event for each group member but only write one news release for one event. Also include a RACE model. Turn in the grading criteria sheet on p. 103 for me to fill out.
• Activity W (15 points): Create a promotional product or a television, radio or print advertising campaign idea. Describe the rationale behind it.
• Place items in a folder so materials are easy to handle and look professional.

Attend one or more presentations at the conference. Write a 1-2 page, double-spaced critique similar to the ones you've been writing about outside guest speakers. Briefly describe the presentation then react to what was presented. What did you think of the ideas being presented? Did you understand what he/she/they were talking about? Why or why not? What were two things done well and two that could have been done differently?

How could you report on the event (describe news values, potential audiences, and types of stories possible for print and television)?

Extra credit: You could write a story and send it to the Spectrum immediately! Remember, if the Spectrum runs your story you get paid and you receive extra credit if you bring me a copy of that edition. If you send them something but it doesn't run, we can still discuss extra credit for your efforts.