MCOM 210 - Assignment overviews

UPCOMING ASSIGNMENTS:

Public Relations/Advertising Campaign:
100 points = 50 oral presentation, 20 for peer critiques (include one of yourself!) and 30 for speaker critiques.

Oral Presentation: pitch your campaign idea to the rest of the class - graded on professionalism and support materials - clear rationale - 5 to 10 minutes (Hand-in Critique on p. 108 for me)

Critique your group members. Rate participation/contribution of each group member and yourself. Use forms found on pages 110-119. (20 points)

During class, critique two other groups during their presentations using the forms on pages 120-121. (2 @15 points = 30 points) You may photocopy one of these critique forms and critique one extra group for 10 E.C. points.

Group Materials - 45 points possible

Activity U (5 pts): Choose one goal. Write an audience analysis (includes demographic information). Include 5 needs/issues/selling points and how you can reach those needs.
Assignment 21 (10 points): Write 5 slogans and a brief rationale for each.
Activity V (15 points) describe one special event for each group member but only write one news release for one event. Also include a RACE model. Turn in the grading criteria sheet on p. 103 for me to fill out.
Activity W (15 points): Create a promotional product or a television, radio or print advertising campaign idea. Describe the rationale behind it.
Place items in a folder so materials are easy to handle and look professional.

Red River Communication Conference Speaker/Meeting Story:
15 points
Due: Monday, May 1 at 5 p.m. (or sooner!)

The conference begins Monday, April 24 with the keynote speaker at 7 p.m. All events are in the Alumni Center. The panel presentations are Tuesday from 8:30 a.m. to 5 p.m. and Wednesday from 8:30 a.m. to 3:30 p.m. We will NOT have class on Wednesday, April 26.

Attend one or more presentations at the conference. Write a 1-2 page, double-spaced critique similar to the ones you've been writing about outside guest speakers. Briefly describe the presentation then react to what was presented. What did you think of the ideas being presented? Did you understand what he/she/they were talking about? Why or why not? What were two things done well and two that could have been done differently?

How could you report on the event (describe news values, potential audiences, and types of stories possible for print and television)?

Extra credit: You could write a story and send it to the Spectrum immediately! Remember, if the Spectrum runs your story you get paid and you receive extra credit if you bring me a copy of that edition. If you send them something but it doesn't run, we can still discuss extra credit for your efforts.