Introduction
Interviews will be the main way you will obtain information for your stories. Conducting interviews are more than just casual conversations. It takes practice and it takes skill. It also takes good listening skills.
Four Functions of Mass Media:
There are different theories, but this is the theory we'll use.
- Inform
- Educate
- Entertain
- Persuade
Preparing for the Interview
- Conduct Background Research
- Identify Your Goals
- Plan Your Questions
- Prepare a list of all possible questions
- Decide how you'll handle "off the record"
- Request the Interview
Conducting the Interview
- Begin With An Introduction and Ice Breaker
- Ask Questions and Listen to Responses
- Control the Interview
- Wrap-up
General Tips
- Watch Your Body Language
- Dress Appropriately
- Arrive on Time
- Recording the Interview -- Ask
- Be a Good Listener
Pros/Cons of Live vs. Phone/Email Interviews
- Live
- Easier to press the point
- Can observe non-verbal behaviors
- Requires more time
- May be difficult to schedule a time
- Phone or Email
- Saves time
- Best for short pieces of information
- Easy for source to side step or not answer
- Easy exit for source
General Quotation Guidelines
- Don't make up quotes!
- Set-up situations before using the quote. (Why is the person saying that
quote?)
- Use attribution in the middle of sentences only if it occurs at a
natural break. (see example #4 in AP section)
- Always use attribution for statements that use "hope," feel," or
"believe."
** See WB p. 52 for more tips